Winchester Legends—Coming to VERSUS, August 2007

One of the most trusted brands in the outdoors is coming to VERSUS beginning August of 2007. The Winchester Legends TV series will showcase both big game and bird hunting from across the world, helping electrify the Winchester brand.

"The Winchester brand has international appeal. It’s a household brand, one that we anticipate will grow even stronger through quality TV production," says Dick Hammett, president of Winchester Ammunition. "We have partnered with a first-class production team in Orion Multimedia, and VERSUS, the home of quality field sports programming. This is where our brand needs to be."

Notable author and outdoorsman, Ron Spomer, will host the series that features legendary destinations, traditions, personalities and conservation efforts found across the world.

“We are on a mission to be the preeminent destination for field sports television and are proud that a legendary brand like Winchester is joining VERSUS,” said Gavin Harvey, president of the network. “This partnership is a great boost for the network, and the fact that it will be available in high definition will make Winchester Legends a can’t-miss show for outdoorsmen.”

Winchester Legends will air twice a week, once during the weekend and once on a weekday. The series will take viewers to some of the most spectacular hunting destinations in the world: South Dakota for the traditional pheasant opener, Montana for trophy mule deer, Florida for a spring Osceola, Canada for a black bear bruin, Africa for a plains game, and Georgia for a true southern quail experience.

For more information on Winchester^® products, visit www.winchester.com.